The Method
The journey every client takes before choosing a supplier. We made it controllable
and measurable.
Positioning
Authority
Traction
Your clients search for you online before calling you
LinkedIn Profile
They look up management.
No relevant presence found.
No relevant presence found.
Company Search
They find only a static website (or none).
No signal of authority.
Comparison
They evaluate alternatives. They choose whoever “looks” more structured.
Over 70% of B2B decision makers verify online before making contact
THE PATH METHOD — THE DUAL READING
Two perspectives. One single journey.
WHAT WE DO
WHAT YOUR CLIENT EXPERIENCES
We define your positioning
Clearly perceives your difference
We build authority with structured content
Builds trust even before contacting you
We generate traction: engagement and constant presence
Gets drawn in: encounters you everywhere
We facilitate the commercial handshake
Reaches contact as a natural consequence
Every action we take for you produces a corresponding effect on your client.
PHASE 1
Positioning
Being chosen not for the price, but for who you are.
Who you are, told the right way
We build the narrative that sets you apart: the reason a client should choose you, and not the cheaper competitor.
One voice for every profile
CEO, management, company: each communicates with its own tone, coordinated within a coherent ecosystem.
The perceived advantage counts before the first contact
Whoever finds you online already knows why you.
Negotiations start from a position of advantage.
PHASE 2
Authority
The trust that turns a cold contact into a warm one.
Present where your clients are looking
Content that demonstrates competence, vision and results.
Not advertising: real value that builds credibility over time.
Consistency that creates recognition
Not a viral post: a constant presence.
The client encounters you multiple times, in different contexts, until you become the industry reference point.
You lead. We handle everything else
Production, approval, publication: zero technical activity on your part.
Just an initial strategic alignment.
PHASE 3
Traction
On the radar of decision makers - before they look for you
Not followers. Decision makers.
We monitor who interacts with your content. 30% of followers on the profiles
we manage are decision makers in your target. Every week we know who is getting closer.
Visible wherever the client looks
Your potential client finds you on LinkedIn, searches for your company,
sees the CEO. Every touchpoint reinforces the same perception: you are the industry reference point.
Concrete signals, every week
Not generic impressions: we flag the companies and people who are engaging with you.
Potential clients getting closer — tracked, qualified, ready.
PHASE 4
Handshake
Commercial contact as a natural consequence, not an interruption.
No cold calls. Only warm conversations.
When a potential client contacts you after months of content,
they are not evaluating: they are already choosing. PATH has done the work in advance.
Qualified signals, not noise
We don't flag every interaction: we flag the ones that matter.
Every week you know who is getting closer to commercial contact.
Less pressure on price
Those who already know you don't negotiate the same way as those discovering you for the first time.
The authority built with PATH reduces price competition.
The RoadMap
Month1 P + A
Positioning Activation
We define and activate the foundations of the PATH method.
Months 3–4 A +T
Authority Building
Presence becomes consistent and recognizable.
Month6 T+ H
Traction Generation
The strategy produces concrete commercial signals.
12 Months + Full PATH
Commercial Integration
PATH becomes an integral part of the company system.
WHAT PATH PRODUCES
One entry point. ONE DIRECTION.
Every PATH journey starts from Get On PATH. There are no shortcuts:
the method works
because the phases are built in sequence.
Decision makers in target
Of followers are the profiles that make purchasing decisions
Qualified Followers
Belong to the client's
target industry
Verifiable digital touchpoint
Of revenue (last 2 years) had a digital touchpoint before the first contact LinkedIn, company page or CEO profile mentioned before or during the first call
Months
Average time before the first inbound commercial contact
Follower growth
Average in the first 12 months of PATH activity
Engagement rate on published content
Industry benchmark: 2–3%
The journey every
client takes before choosing
a supplier. We made it controllable and
measurable
STEP 1
STEP 2
Get On PATH
6 months
The activation phase. We adapt the method to your context, activate the 4 phases and validate the first commercial signals.
- Profiles Auditing & Setup
- 2 profiles (CEO + Company)
- Cross-profile amplification
- Monthly Analysis and reports
Full PATH
Annual
Presence becomes structured and systematic. Increased frequency, deeper analysis and multi – profile C-Level option.
- 2+ profiles (C-Level included)
- Cross-profile amplification
- Structured analysis and reports
- Quarterly LinkedIn audit
Every level runs the full P → A → T → H cycle. The client manages nothing: Move Forward manages everything.
Book your PATH assessment.
Tell us about your company. We’ll analyse your current positioning and show you exactly where PATH would make the difference.
No pitch — a concrete assessment.
We help companies accelerate and communicate their digital transformation with automation, data-driven insights, digital tools and brand journalism.