The Method
The journey every client takes before choosing a supplier. We made it controllable
and measurable.
Positioning
Authority
Traction
Your clients search for you online before calling you .
Average B2B Customer Journey is 9 months
B2B decision makers spend 81% of their time forming their purchasing decisions through content consumption and self-education before making contact.
LinkedIn Profile
They look up management.
No relevant presence found.
Company Search
They find only a static website (or none).
No signal of authority.
Comparison
They evaluate alternatives. They choose whoever “looks” more structured.
HOW IT WORKS
Two perspectives. One single journey.
We define your positioning
Clearly perceives your difference
We build authority with structured content
Builds trust even before contacting you
We generate traction: engagement and constant presence
Gets drawn in: encounters you everywhere
We facilitate the commercial handshake
Reaches contact as a natural consequence
WHAT WE DO
WHAT YOUR CLIENT EXPERIENCES
We define your positioning
Clearly perceives your difference
We build authority with structured content
Builds trust even before contacting you
We generate traction: engagement and constant presence
Gets drawn in: encounters you everywhere
We facilitate the commercial handshake
Reaches contact as a natural consequence
Every action we take for you produces a corresponding effect on your client.
The Path Method. the Phases.
Positioning
Being chosen not for the price, but for who you are.
Who you are, told the right way
We build the narrative that sets you apart: the reason a client should choose you, and not the cheaper competitor.
One voice for every profile
CEO, management, company: each communicates with its own tone, coordinated within a coherent ecosystem.
The perceived advantage counts before the first contact
Whoever finds you online already knows why you.
Negotiations start from a position of advantage.
Authority
The trust that turns a cold contact into a warm one.
Present where your clients are looking
Content that demonstrates competence, vision and results.
Not advertising: real value that builds credibility over time.
Consistency that creates recognition
Not a viral post: a constant presence. The client encounters you multiple times, in different contexts, until you become the industry reference point.
You lead. We handle everything else
Production, approval, publication: zero technical activity on your part.
Just an initial strategic alignment.
Traction
On the radar of decision makers - before they look for you
Not followers. Decision makers.
We monitor who interacts with your content. 30% of followers on the profiles we manage are decision makers in your target. Every week we know who is getting closer.
Visible wherever the client looks
Your potential client finds you on LinkedIn, searches for your company, sees the CEO. Every touchpoint reinforces the same perception: you are the industry reference point.
Concrete signals, every week
Not generic impressions: we flag the companies and people who are engaging with you. Potential clients getting closer — tracked, qualified, ready.
Handshake
Commercial contact as a natural consequence, not an interruption.
No cold calls. Only warm conversations.
When a potential client contacts you after months of content, they are not evaluating: they are already choosing. PATH has done the work in advance.
Qualified signals, not noise
We don't flag every interaction: we flag the ones that matter.
Every week you know who is getting
closer to commercial contact.
Less pressure on price
Those who already know you don't negotiate the same way as those discovering you for the first time. The authority built with PATH reduces price competition.
Quality Matters. Not Quantity.
Follower growth
Average in the first 12 months of PATH activity
Engagement rate
Average on published content (industry benchmark: 2-3%)
25%
Decision makers
Of followers are those who sign the contracts.
20%
Qualified Followers
Belong to the client’s target industry
22%
Impact on revenues
% of revenue (last 2 years) had a digital touchpoint before the first contact LinkedIn, company page or CEO profile mentioned before or during the first call
3-6
Months
Average time before the first inbound commercial contact
HOW DEEP YOU GO.
One method. Two depths of adoption.
PATH transforms communication into commercial leverage. How far you take it depends on how strategically you want to operate and how much story you want to own in your market.
PATH-driven Content
Your content starts following PATH’s logic week by week.
Every post has a defined role:
planting a position
deepening authority
generating traction
opening the handshake.
Topics are agreed in a monthly working session where you bring the direction and we apply the method to every piece we deliver.
You’ll feel the difference.
Your communication stops looking like everyone else’s.
PATH-driven Strategy with ARC
PATH at full depth runs on ARC, our cycle framework for strategic storytelling.
Every three months we run a complete cycle:
A — Assessment. We identify the conversation you want to own and the conviction at its core.
R — Rhythm. We build three monthly pillars and weekly compositions that develop that conviction across angles, without repeating it.
C — Closure. We synthesize the signals, then seed the next cycle.
The result is not just better posts. It’s a story your market follows, cycle after cycle. Your brand stops reacting to topics and starts owning conversations.
ONE PATH. TWO LEVELS.
CHOOSE YOUR DEPTH. Every level runs the full P → A → T → H cycle.
The difference is how strategically your content is built and how far the story travels.
PATH at compositional depth
LEVEL 1 - Get On PATH
Your communication restructured around the PATH method.
Every post has a role.
Profiles Auditing & Setup
2 profiles (CEO + Company)
PATH-driven weekly composition
Monthly topic alignment session with you
Cross-profile amplification
Monthly Analysis and reports
Best Fit: For companies that want better, more methodical communication.
PATH at strategic depth
LEVEL 2 - Full PATH
Your market positioning
told as a story your audience follows over time
Everything in Get On PATH
ARC strategic framework
Multi-profile coordination
Multi-channel orchestration (Linkedin, newsletter, owned channels)
Structured analysis and reports
Best Fit: For companies ready to own a conversation in their market not just participate in one.
Both levels are run end-to-end by Move Forward. You give us direction, we operate the method.
Book your PATH assessment.
Tell us about your company. We’ll analyse your current positioning and show you exactly where PATH would make the difference.
No pitch — a concrete assessment.
We help companies accelerate and communicate their digital transformation with automation, data-driven insights, digital tools and brand journalism.